TL;DR: First-time bulk luggage order checklist
Planning your first bulk suitcase order directly with an overseas factory is straightforward when your specification brief, SKU math, and production calendar are locked before paying a deposit. At DJI Luggage (PT. DJI Travel Products Indonesia · NIB 0710250022508 · KBLI 15121) in Bogor, West Java, Indonesia, we built our commercial terms specifically so emerging travel brands, regional distributors, and corporate buyers can start without committing to a full container on day one: MOQ 100 units per SKU, 7–15 working days for sample development, 25–55 days for bulk production, and 30% deposit / 70% balance across all OEM, ODM, and private-label orders.
1. How the 100-unit per SKU minimum works in practice
In luggage manufacturing, an SKU (Stock Keeping Unit) is defined as one specific size in one specific shell colour. Because injection moulding machines (our two 1,500-tonne presses in Bogor), sheet extruders, and anodising baths require a minimum resin purge and colour-matching run, factories cannot mould 15 suitcases each across six colours. Understanding how SKUs add up keeps your first purchase order lean:
| Order Scenario | Size & Colour Breakdown | Total SKUs | Total Units Ordered | Recommended Production Route |
|---|---|---|---|---|
| Single-SKU Trial Launch | 20" Carry-On in Matte Black × 100 pcs | 1 SKU | 100 units | ODM Private Label in Covestro PC or 5052/6061 Aluminium Frame |
| Two-Colour Cabin Collection | 20" Carry-On in Black (100 pcs) + Silver (100 pcs) | 2 SKUs | 200 units | ODM Private Label in Covestro PC, ABS+PC, or Full Aluminium |
| 3-Piece Nested Set (2 Colours) | 20"+24"+28" Nested Set in Black (100 sets) + Navy (100 sets) | 6 SKUs (or 2 Set SKUs) | 200 sets (600 individual cases) | Injection-Moulded PP or ABS+PC Composite nested 3-in-1 |
| Full 40HQ Container Wholesale | 20"+24"+28" Nested Sets across 4–6 colours | 4–6 Set SKUs | ~650 sets (~1,950 individual cases) | ODM or custom OEM Mould Programme (FOB Tanjung Priok) |
2. The five inputs that determine your unit FOB or EXW price
When you send an enquiry to a luggage manufacturer, five technical variables account for over 90% of the unit price difference:
- Shell construction and resin grade: Monolayer plain ABS sits at the entry price tier; co-extruded ABS+PC and high-tonnage polypropylene (PP) occupy the mid tier; 100% virgin Covestro polycarbonate and riveted 5052/6061 aluminium-frame cases sit in the upper-mid to premium tier; all-metal 5052/6061 full-aluminium suitcases command the flagship tier.
- Size class and baseline weight: Standard production sizes at our Bogor plant are 20" carry-on (37.6×22.6×58.4 cm · 39 L · 4.38 kg), 24" medium checked (37.6×30.5×65.5 cm · 60 L · 4.88 kg), and 28" large checked (49.5×32×68.5 cm · 5.2 kg).
- Hardware specification: We fit YKK zippers on zippered lines, dual TSA combination latch locks on frame lines, and SilentMove 360° spinner wheels across our export ranges so first-time buyers never suffer cheap-component warranty claims.
- Six-point branding scope: Front metal badge, custom YKK zipper pullers, printed/woven polyester lining, trolley tube laser engraving, Pantone shell colour matching, and retail hangtags.
- Packing format and destination compliance: Single mailer cartons vs 3-in-1 nested export cartons, built to EU PPWR, US CONEG (<100 ppm heavy metals), and REACH (no DMFu), plus Indonesian Certificate of Origin documentation (Form D, Form E, RCEP, IJEPA, or general COO under HS Code 4202.12).
3. Backward-planning your launch calendar (sampling, production & sea freight)
Retailers and promotional buyers frequently miss seasonal launch windows (such as Q4 holiday retail, summer travel, or Umroh/Hajj seasons) because they only count factory assembly days. Build your schedule backward from your warehouse arrival date:
- Step 1 — Quotation & artwork lock (3–5 days): Finalise SKU quantities, shell colour Pantones, and vector logo files.
- Step 2 — Prototype sampling (7–15 working days): We mould and assemble physical pre-production samples in Bogor (if cutting brand-new OEM shell moulds in our 100% in-house tool shop, allow ~35 days for mould making and transit prior to mass production).
- Step 3 — Golden sample approval & 30% deposit (2–5 days): The 25–55 day bulk production clock starts only when both the 30% deposit and the signed golden sample approval are in hand.
- Step 4 — Bulk production & IQC/IPQC/OQC testing (25–55 days): Includes in-house physical testing (900 mm solid-steel drop, −12 °C cold drop, 8 km + 4 km wheel endurance, 40/60 kg stacking, ISO 9227 / ASTM B117 16-hour salt spray, ISO 6506 / ASTM E10 Brinell hardness ≥ 40 HWB) plus optional SGS sample testing and third-party AQL inspection.
- Step 5 — FOB Tanjung Priok handover & ocean transit: Typical sea transit from Jakarta is 3–7 days to ASEAN ports, 10–16 days to Sydney/Melbourne (Australia), 22–28 days to Rotterdam/Hamburg (Europe), and 25–38 days to Los Angeles/New York (United States).
Ready to price your first run? Send your target SKU breakdown and destination market through our contact page for a direct factory quotation.
Questions buyers ask before a first bulk order
How is the 100-unit per SKU minimum calculated? One SKU equals one colour in one size. For example, ordering 100 black 20-inch carry-ons and 100 silver 20-inch carry-ons equals two SKUs (200 units total).
What are your standard payment terms for first-time bulk buyers? Payment terms are unified across OEM, ODM, and private-label orders: 30% deposit to start production and 70% balance prior to shipment.
Can we test the market with 100 units before paying for custom moulds? Yes. Starting with an ODM structure lets you order 100 units per SKU with your own branding and zero mould fees.
Can we ship less than a full container (LCL) on our first order? Yes. A 100-unit to 300-unit trial order can be shipped as Less than Container Load (LCL) FOB Jakarta or EXW Bogor through your freight forwarder.
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