Build Your Own Luggage Brand
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From brief to branded stock: your name on the case, the lining, the hardware and the carton, produced in Bogor, Indonesia.
From brief to branded stock: your name on the case, the lining, the hardware and the carton, produced in Bogor, Indonesia.
Launching a private label luggage line puts your brand name on a production-proven suitcase body without the capital expense or 80-day schedule of cutting new shell moulds. At PT. DJI Travel Products Indonesia in Bogor, West Java (NIB 0710250022508 · KBLI 15121), our group has manufactured luggage since 2011 — 14 years — and this Indonesia factory has been producing since 2025 with 75 staff and 80,000 units of monthly capacity. You select a tested base case, apply your logo across six touchpoints, and start with a transparent minimum order of 100 pcs / SKU (counted per colour × size combination), with samples ready in 7–15 working days and bulk production completed in 25–55 days.
Buyers researching how to start a luggage brand often assume they must engineer a custom shell from scratch before selling their first container. In practice, working with a private label luggage manufacturer separates structural engineering from brand identity. The mechanical platform — shell geometry, rib placement, corner radius, wheel housing, and frame alignment — is already validated on our production floor in Bogor, West Java (Jl. Raya Parung, Desa/Kelurahan Kemang, Kec. Kemang, Kab. Bogor, Jawa Barat 16310). Your team focuses on commercial positioning: selecting the shell material, locking in colourways, specifying logo hardware, and preparing retail-ready packaging for your destination channel.
Because the injection moulds and aluminium bending fixtures already exist in-house across our two 1,500-tonne injection machines, you bypass the 10-day mould cutting and 25-day mould transit stages required on new-tooling builds. Instead, your programme moves straight into visual and component customisation across our five core construction categories, each paired with SilentMove 360° spinner wheels and YKK zippers or 5052 / 6061 aluminium frame latches:
Across our four active suitcase collections, sizing and mould architecture are already segmented by retail price tier so you can build a structured range from day 1. The full-aluminium AURA Collection (8 colours) and Captain Aluminium Frame series (6 colours) both cover all four standard sizes — 20", 24", 26", and 28" — making them the two platforms in our factory that include the 26" checked size. By contrast, the Captain Zipperless series (3 colours) and the fine-ribbed Voyager series (4 colours) run in 20", 24", and 28" (without a 26" mould) and are moulded on separate dedicated shell tooling, giving the 20" Captain Zipperless cabin case 48 L of volume at 4.85 kg compared with 39 L at 4.38 kg on the 20" Voyager cabin case.
Existing customers including Roaming and Hanke source PC and aluminium-frame lines from our Bogor operation. You can review our live base platforms in the product catalogue before choosing which series to badge under your own label.
A frequent question when comparing private label vs white label luggage is how deeply your identity is integrated into the physical product. True white label luggage typically swaps only a paper hangtag or adhesive carton sticker on unbranded stock. Working with an own brand luggage manufacturer means applying permanent visual and tactile identifiers across six distinct zones of the suitcase so the finished product reads as a cohesive retail collection rather than generic stock:
| Branding Zone | Component Location | Technical Execution on the Line |
|---|---|---|
| 1. Exterior Front Escutcheon | Recessed badge plate or flat boss on the front shell (20", 24", 26", or 28") | Stamped metal nameplate, enamel badge, laser-etched 5052 / 6061 aluminium plate, or silkscreen (sablon) logo fixed prior to final shell assembly |
| 2. Closure & Puller Hardware | YKK zipper sliders on zippered cases or 5052 / 6061 latches on frame cases | Custom-moulded metal pullers with debossed or raised brand lettering, or laser-marked frame latch housings (TSA lock brand confirmed per order) |
| 3. Telescopic Trolley & Grab Handles | Top bezel of the multi-stage trolley tube and top/side carry handles | Silkscreen transfer or laser engraving on the aluminium trolley cap across all 37.6 × 22.6 × 58.4 cm (20") to 49.5 × 32 × 68.5 cm (28") models |
| 4. Wheel Caps & Exterior Trim | Centre hub caps of the four SilentMove 360° spinner wheels and corner guards | Pad-printed monogram or colour-matched hub caps coordinated with 5052 / 6061 anodised corner protectors |
| 5. Interior Lining & Divider Panels | Main compartment fabric, zippered mesh divider, and garment compression straps | Full-width rotary repeat pattern print in your brand Pantone plus a woven satin or printed care and brand label stitched onto the divider seam (lining fabric specification and gsm weight confirmed per order) |
| 6. Retail & Export Packaging | PE/PP dust bag, hangtag, user manual, barcode sticker, and 5-ply export carton | Printed brand logo on the protective dust bag, multi-language warranty booklet, EAN/UPC/SKU barcode label, and custom shipping marks on every master carton |
How each branding element attaches depends on whether you select a polymer shell or an all-metal body at PT. DJI Travel Products Indonesia. On Covestro PC, ABS+PC, PP, and ABS shells formed on our two 1,500-tonne injection machines, the front escutcheon recess is moulded directly into the front cavity so your stamped metal nameplate sits flush against the shell ribs and avoids conveyor belt snagging. On 5052 / 6061 aluminium-magnesium alloy components — including the full-aluminium AURA body and the riveted perimeter frames on Captain and Voyager — the 10–12 μm anodised oxide film is completed before laser marking or riveting, ensuring the branded surface still passes our 16-hour neutral salt spray test (ISO 9227 / ASTM B117, ≤3 corrosion points each ≤1 mm²).
Locking in all six branding positions before we start the 7–15 working day sampling window prevents mid-project revisions. Even on our 26" + 18" pilgrimage two-piece sets (packed 2 cases per carton for the 1446H / 2025M season), buyers routinely combine a front metal badge, sablon shell print, custom zipper puller, printed interior lining, and custom carton marks in a single 100 pcs / SKU run.
Every branding technique carries a different setup sequence inside our 7–15 working day sampling window and 25–55 day bulk production schedule. As a custom branded luggage supplier operating in Bogor, West Java, DJI Luggage schedules artwork proofing, die cutting, and screen preparation in parallel with shell moulding on our two 1,500-tonne injection machines so that branding components arrive at the assembly line before your shells leave the cooling racks.
| Branding Method | Target Surface | Sampling Window Impact | Production & Setup Notes |
|---|---|---|---|
| Stamped or Die-Cast Metal Badge | Front shell escutcheon on PC, ABS+PC, PP, or 5052 / 6061 aluminium bodies | Fits within the 7–15 working day sample cycle (requires 3D badge drawing sign-off on Day 1) | Requires a dedicated badge stamping or casting die (tooling fee and ownership confirmed per order); highest abrasion resistance in baggage handling |
| Laser Engraving | 5052 / 6061 anodised aluminium frames (10–12 μm film), trolley tubes, and latch plates | Adds 0 extra days to the 7–15 working day sample run once vector AI/PDF artwork is supplied | Zero mould fee; cuts directly into the 10–12 μm anodised layer on AURA, Captain, and Voyager frames without weakening the ≥40 HWB Brinell hardness |
| Silkscreen (Sablon) or Transfer Print | Exterior Covestro PC / ABS / PP shells, interior lining panels, and PE dust bags | Screen preparation takes 2–3 working days within the 7–15 working day sample timeline | Low setup cost; ideal for initial 100 pcs / SKU test orders and 1446H / 2025M pilgrimage sets (26" + 18") |
| Custom Metal Zipper Puller | YKK zipper sliders on 20", 24", and 28" zippered suitcases | Requires puller mould cutting during the 7–15 working day sampling phase | Delivers tactile brand recognition on every opening cycle; puller mould charge and unit cost confirmed per order |
| Rotary Printed Interior Lining | Main compartment fabric and zippered divider panels | Strike-off fabric proof completed within the 7–15 working day sample window | Requires a continuous pattern repeat file; fabric denier, gsm weight, and yardage minimums confirmed per order within the 25–55 day bulk window |
| Spray Painting & Anodised Colour Matching | Shell body, SilentMove wheel housings, handles, and 5052 / 6061 frames | Colour lab-dips or Pantone plaques matched during the 7–15 working day sample stage | Applies across our 100 pcs / SKU minimum (counted per colour × size combination) within the standard 25–55 day bulk lead time |
To keep your private label luggage schedule predictable, we lock artwork vector files (AI or PDF format with Pantone references) before day 1 of the 7–15 working day sampling phase. When a buyer orders a three-size retail range — 20" carry-on (37.6 × 22.6 × 58.4 cm, 39 L, 4.38 kg), 24" medium checked (37.6 × 30.5 × 65.5 cm, 60 L, 4.88 kg), and 28" large checked (49.5 × 32 × 68.5 cm, 5.2 kg) — using the same front metal badge, woven label, and YKK puller across all three sizes allows one set of branding hardware to amortise across the entire size run.
How a suitcase leaves our Bogor factory floor determines both your landed ocean freight cost per unit and its shelf condition on arrival in Indonesia, China, the UK, Australia, or the US. Across the 100+ containers per year exported by PT. DJI Travel Products Indonesia, private label orders are packed in one of two configurations depending on how your downstream channel sells the product:
Inside every carton — whether single-packed or nested — each individual suitcase is wrapped in a PE or PP dust bag (including the inner 20" and 24" nested cases), separated by EPE foam sheets or non-woven fabric sleeves to prevent shell-on-shell scuffing during transit, and fitted with silica gel desiccant or anti-mould inserts inside the interior mesh pocket to protect against container humidity. Before cartons are sealed, our team applies your destination-specific hangtags, multi-language care manuals, EAN/UPC/SKU barcode labels, and outer shipping carton marks.
For cross-border customs clearance, PT. DJI Travel Products Indonesia issues official Indonesian Certificates of Origin (COO / SKA), including Form D (ASEAN ATIGA), Form E (ASEAN–China), RCEP, IJEPA (Indonesia–Japan), and ICO general certificates. Specific carton burst strength grades, palletisation patterns, Incoterms (EXW, FOB, or DDP), and third-party transit drop protocols such as ISTA 3A are confirmed per order.
Before requesting a quotation from our Bogor plant, the first question to settle is whether your commercial strategy requires an exclusive shell silhouette. At DJI Luggage, all three manufacturing tracks run under the same roof with the same 75-person team and 80,000-unit monthly capacity, so the right choice comes down to how much structural change your line needs:
For a deeper breakdown of capital allocation and timeline trade-offs as a brand scales from its first 100-unit test run to multi-container replenishment, read our OEM vs ODM guide for luggage brands. Regardless of whether you start with Private Label, ODM, or OEM, every finished case undergoes the exact same physical verification protocol: a room-temperature (18–25 °C) 900 mm loaded drop onto a solid carbon-steel impact plate, a low-temperature (-12 °C for 4 hours) 90 cm drop, 4-hour continuous static compression (40 kg for 535–660 mm cases; 60 kg for 685–835 mm cases), SilentMove wheel endurance runs (8 km + 2 km + 2 km for 4-wheel spinners with tread wear ≤2 mm, or 8 km + 4 km for 2-wheel systems, plus 25 steps of 200 mm loaded stair descent), 16-hour neutral salt spray testing (ISO 9227 / ASTM B117, corrosion spots ≤3 and ≤1 mm²), and Brinell hardness ≥40 HWB (ISO 6506 / ASTM E10) on 5052 / 6061 aluminium frame mouths.
Buyers comparing the minimum order for private label luggage across Asian factories frequently run into vague MOQ quotes that hide colour or size surcharges until sampling is complete. At PT. DJI Travel Products Indonesia (NIB 0710250022508 · KBLI 15121), our commercial rule is stated upfront: the minimum order quantity is 100 pcs / SKU, counted per colour × size combination.
In practical terms, if you launch a 20" carry-on (37.6 × 22.6 × 58.4 cm, 39 L, 4.38 kg) in two shell colours, that equals 2 SKUs and 200 suitcases in total (100 units per colour). If you order a nested 3-piece set combining a 20" carry-on (4.38 kg), a 24" medium case (37.6 × 30.5 × 65.5 cm, 60 L, 4.88 kg), and a 28" large case (49.5 × 32 × 68.5 cm, 5.2 kg) in one unified colourway, each size in that colour represents 100 units (100 nested 3-piece sets = 300 individual cases across the 3 size SKUs). Publishing that exact 100 pcs / SKU threshold allows emerging labels, corporate gifting buyers, and regional retail chains to calculate inventory exposure before submitting artwork.
| Commercial & Operational Parameter | Confirmed Factory Standard |
|---|---|
| Legal Manufacturing Entity | PT. DJI Travel Products Indonesia (Brand: DJI Luggage · NIB 0710250022508 · KBLI 15121) |
| Manufacturing Track Record | The group has manufactured luggage since 2011 — 14 years — and this Indonesia factory in Bogor, West Java has been producing since 2025 |
| Minimum Order Quantity (MOQ) | 100 pcs / SKU (strictly calculated per colour × size combination) |
| Sampling Lead Time | 7–15 working days after vector artwork and component selection are approved |
| Bulk Production Lead Time | 25–55 days after sample sign-off and order confirmation |
| Plant Capacity & Equipment | 80,000 units/month · 100+ export containers/year · 75 staff · two 1,500-tonne injection machines · 100% in-house mould making |
| Quality Control & Compliance | Three-stage IQC, IPQC, and OQC pre-shipment inspection (specific AQL levels confirmed per order); SGS sample test reports on submitted suitcases (sample reports, not a product certification); ISO 9001 registration currently in progress |
| Export Origin Documentation | Indonesian Certificates of Origin (COO / SKA): Form D, Form E, RCEP, IJEPA, and ICO |
| Order-Specific Commercial Terms | Unit pricing tiers, payment schedule, Incoterms (EXW, FOB, or DDP), and badge/puller tooling ownership are confirmed per order via our quote request desk |
How is the 100 pcs / SKU minimum order calculated across different colours and sizes? At PT. DJI Travel Products Indonesia, our 100 pcs / SKU minimum is counted per colour × size combination. Ordering a 20" carry-on (37.6 × 22.6 × 58.4 cm, 4.38 kg) in two colours requires 100 units per colour (200 units across 2 SKUs), while ordering a single-colour 3-piece nested set across 20", 24", and 28" requires 100 units of each size (100 sets, or 300 individual cases across 3 SKUs).
What is the difference between private label and white label luggage at your factory? White label stock typically changes only an exterior hangtag or carton sticker on an unbranded suitcase, whereas our private label luggage programme integrates your brand across six permanent touchpoints — front metal badge or laser-etched plate, custom YKK zipper pullers or 5052 / 6061 latches, trolley bezel, SilentMove wheel caps, rotary-printed interior lining, and retail-ready export cartons — within a 25–55 day bulk lead time.
Which suitcase series have a 26-inch size available for private label orders? Among our four main product lines in Bogor, the 26" checked size is available on the full-aluminium AURA Collection (8 colours across 20", 24", 26", and 28") and the Captain Aluminium Frame line (6 colours across 20", 24", 26", and 28"), as well as our 26" + 18" pilgrimage two-piece set (1446H / 2025M edition), while Captain Zipperless and Voyager run in 20", 24", and 28".
Can we reuse one set of metal badges and custom zipper pullers across a 20-inch, 24-inch, and 28-inch set? Yes, the front badge escutcheon recess and YKK slider attachment points are standardised across the 20" (37.6 × 22.6 × 58.4 cm), 24" (37.6 × 30.5 × 65.5 cm), and 28" (49.5 × 32 × 68.5 cm) shells within the same collection, so a single badge die and puller mould can be shared across all sizes in your 7–15 working day sampling run.
Which Indonesian Certificates of Origin can accompany our branded shipment? Depending on whether your containers discharge in ASEAN, China, Japan, Australia, the UK, or the US, PT. DJI Travel Products Indonesia (NIB 0710250022508 · KBLI 15121) prepares Form D, Form E, RCEP, IJEPA, or general ICO Certificates of Origin alongside your custom carton marks and packing list.
What artwork files and product details do you need to quote a private label programme? Send us your preferred base construction (5052 / 6061 full aluminium, aluminium frame, Covestro PC, PP, or ABS/ABS+PC), size breakdown (20", 24", 26", or 28"), colour count, vector logo files (AI or PDF with Pantone codes) for the six branding zones, destination market, and target order volume via our contact page, and we will confirm unit pricing, payment terms, and Incoterms per order.
